Bazooka Candy Brands manufactures and markets the popular lollipop brands Ring Pops, Push Pops, Baby Bottle Pops and other candy and gum products, including the iconic Bazooka Bubble Gum.
Parent company Topps is an international marketer of entertainment products, principally collectible trading cards, sticker collections, and collectible strategy games.
The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny “Topps Gum” from a factory in Brooklyn, N.Y. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day. The product line now includes football (both American and European) and basketball, in addition to entertainment cards, stickers and albums.
In July 2003, Topps acquired WizKids, LLC, a designer and marketer of collectible strategy games. Topps was acquired in October 2007 by Madison Dearborn Partners, a private equity group, and Michael Eisner, former CEO of Disney. Headquartered in New York City, Topps also maintains offices in the United Kingdom, Italy, and Argentina.