Before selecting a single brand, a single bike, garment or accessory, we think about the single most important thing: Why We Ride.
Some ride to push their limits, to pace themselves against others and to scrutinize their performance data. All in the name of the experience to giving everything they’ve got to the ride.
Some ride for the overwhelming sense of escapism that is found in the woods, on the side of a mountain or a stretching piece of tarmac, where our minds are allowed to be free and we can focus one thing, the ride.
Some ride to work to beat the system and to take control of their daily commute, they know the smartest way is by bike and they enjoy the health benefits that cycling brings.
Why ever you ride, whether it is for, setting your own personal challenges, clearing your mind, beating the system and taking control… we share your passion.